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Hollywood welcomes Family-Friendly and Christian Movies

Mark Burnett and Roma Downey. (Photo by Sharon Graphics)

Mark Burnett and Roma Downey. (Photo by Sharon Graphics)

By Jeremy Reynalds, ASSIST News Service, June 25, 2013

BEVERLY HILLS, CALIF. (ANS) – Hollywood and the mainstream press honored faith and family in a public way.

For the second year in a row, Variety, the granddaddy of all entertainment industry press outlets (now in its 98th year), on June 21 brought out a bevy of top Hollywood executives, producers, writers, and artists, some of them Christians.

According to a news release from Movieguide®, they discussed the popularity of Christian, family-friendly, and faith-friendly movies and television programs at a special summit.

Nearly 50 key players in the entertainment industry spoke at the day-long summit in Beverly Hills at the Four Seasons Hotel. That’s the same venue where many celebrities stay and where numerous major movie studios hold press junkets for their upcoming projects.

According to the news release, the highlight of the day was a Q & A with actress/producer Roma Downey and her husband, producer Mark Burnett. They’re the creators behind the popular BIBLE miniseries on the History Channel, which was seen by 100 million viewers this spring in America.

Movieguide® said they confirmed plans for doing similar programming in the future, including putting together a two-hour movie from the Jesus portion of the miniseries.

“This heightened interest in producing family and faith-based movies and television programs is a dream come true, but it took a lot of years, a lot of prayer, and a lot of work,” said Movieguide’s® Dr. Ted Baehr.

“God made this happen,” the news release said Baehr added.

For 21 years, the news release said, Baehr and Movieguide® have hosted the Annual Faith and Values Awards Gala and Report to the Entertainment Industry, which honors movies and television programs for families and movies and television programs with Christian, biblical content.

Since the Awards Gala and Annual Report (which shows that movies with faith and family values make the most money) began, the percent of movies marketed to families has grown from only six percent of the market to 30 percent and the percent of movies with at least some Christian, redemptive content has grown from 10.38 percent to 56.90 percent.

The news release said during a brief presentation, Baehr also showed summit attendees that movies with strong Christian, redemptive content and values make three to six times as much money as movies with graphic or immoral content and values.

Chief Marketing Officer Steven Quinn of Walmart told the summit’s entertainment industry attendees that 98 percent of Walmart’s 140 million weekly customers want safe family programs.

The news release said he also noted that studies show viewers who watch positive, family-friendly programs are 30 percent more likely to remember the ads during that program, but viewers who watch programs with lewd or violent content are 20 percent less likely to remember the ads.

In addition to Downey and Burnett, the news release said, there were a number of other industry leaders speaking at the summit, and producers from major production companies such as Relativity Media, Legendary Pictures and Alcon Pictures.

Baehr is founder of Good News Communications, dba the Christian Film & Television Commission® Movieguide®, and The Family/Biblical Guide to Movies and Entertainment, created in 1978.

Good News Communications is an international non-profit ministry, advocacy group, and watchdog dedicated to “redeeming the values of the entertainment industry, according to biblical principles, by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

For more information, visit www.movieguide.org.


Jeremy Reynalds is Senior Correspondent for the ASSIST News Service, a freelance writer and also the founder and CEO of Joy Junction, New Mexico’s largest emergency homeless shelter, http://www.joyjunction.org He has a master’s degree in communication from the University of New Mexico, and a Ph.D. in intercultural education from Biola University in Los Angeles. His newest book is “A Sheltered Life.”

Additional details on “A Sheltered Life” are available athttp://www.ashelteredlife.net. Reynalds lives in Albuquerque, New Mexico. For more information contact: Jeremy Reynalds atjeremyreynalds@comcast.net.


** You may republish this story with proper attribution.

Photo credit: Sharon Graphics via Photopin, CC

One Response to Hollywood welcomes Family-Friendly and Christian Movies

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